Get to know Katherine Ortiz, also known as Ricitos de Oro
I was born in the Dominican Republic and now I live in Spain, but no matter where I go, my curls have always been part of my identity. Over time, I learned to embrace my natural texture, creating a movement that led me to establish Crespo Collective LLC and launch the KAY JI product line. Welcome to my journey!
Origin of the brand
The nickname “Ricitos de Oro” (Golden Curls) was born as a loving way to describe curly hair, highlighting its beauty and uniqueness. Over time, it evolved into a personal brand that celebrates inclusion and diversity.
In this brand, “golden” is not just about color, it represents the inherent value of all curls, no matter their shade, texture, or type. Every curl is precious, and “Ricitos de Oro” embraces and empowers everyone to love and appreciate their natural hair.
Values and Philosophy
- Authenticity
- Self-Love
- Empowerment
- Inclusivity